Icelandic Tourist Board
“Land of Legends”
If there’s one thing Iceland can provide that other destinations can’t, it’s a mythological depth that’s rooted deep within their culture and history. People know Iceland is beautiful, but the unknown can be even more intriguing.
A fake news story (via instagram ad) that leads people to the Icelandic tourist board website
An activation where sets of footprints are placed around the city and lead to a travel brochure stand
(gonna make some changes to this)
